Engineering an EV Brand Website for Nepal's Roads — SARAZ Electric Case Study

By Saraj Dhakal · August 28, 2026

Electric vehicles are sold on three numbers most buyers don't know how to compare: range, top speed, and charge time. SARAZ Electric, a concept EV scooter/bike/moped brand for Nepal, is built around making those three numbers legible instead of listing them in a spec sheet nobody reads.

What it needed to do:

1. Product pages for each model (S1, S1 Pro, E1, M1, M1 Touring) with range, top speed and charge time surfaced as the headline, not buried under marketing copy.
2. A "plan your ride" range planner — pick a distance, see an illustrative route across the valley, get a feel for what one charge covers.
3. A lineup comparison view so a first-time EV buyer isn't stuck opening five tabs.
4. A test-ride booking flow, since EVs are a "you have to feel it" purchase.

Stack: Next.js, Tailwind CSS, next/image for the vehicle and lifestyle photography.

The interesting problem here was translation, not code: turning battery, motor and charging specs into something a non-technical rider trusts in under 30 seconds on a scooter comparison page.